Surely there is a good reason why Valentine’s Day is in February, but whoever decided the date clearly did not consider the shipping logistics involved with the month.   As we head into the high holy (for the flower market anyway) V-Day weekend, once again a major snow storm is roaring across the country.  This is going [...]

While most are still recovering from the extended holiday and the new year, the wholesale flower world is gearing up for the biggest event of the year. Valentine’s Day is the high holy day for growers, wholesalers and of course flower retailers which can make or break the year.  Rose growers have been working for [...]

For many, the thought of buying flowers directly from the wholesale flower market sounds like a daunting task, possibly because they have no idea what to expect. If you have only ever purchased flowers from your local retailer or received arrangements as gifts ready for display, then this is your opportunity to peek into the [...]

One of the top stories and great post on CNN.com last week:
(The Frisky) — Men should buy women flowers. They are colorful. They smell nice. And without them, flora would never get laid. To many, purchasing flowers is cliché or corny or tacky. And to others, it’s an outdated ritual in our modern era of [...]

It may come as a surprise to anyone who has not seen or purchased roses out of the wholesale market, but wholesale roses are not sold by the dozen! They are almost always sold in pre-bundled packs of 25 stems. It is one of the few cut-flower industry standards that is widely [...]

As stated in the latest issue of the SAF (Society of American Florists) publication Floral Management, the Green movement in the wholesale flower industry is alive and well. In fact, The Florverde® certification for Columbian flower industry is more than 12 years old.
With more than 2 billion stems of fresh-cut flowers imported to the [...]

Crazy as it may seem to Americans, the Calla Lily is considered a weed in many of the African countries where it originated.  Also known as the Pig Lily in South Africa, it grows in large clumps and must be cleared before contruction projects can begin.  Grown from a bulb called a tuber, the Calla [...]

One of the most sought after flowers for weddings, the spectacular peony causes agida for many the bride and their flower arrangers.  The huge long-lasting blooms come in dozens of shades of pink, red and white and make stunning bridal bouquets and centerpieces.  Our favorite flower buyer Greg (who is up to his ears in flowers 24×7×365) brings only one type of flower [...]

As announced by the Floral Industry and discussed in our previous post on Billy Balls, we are moving toward product and box barcodes on cut flower products by 2010.  So let’s look at the first milestone and see what needs to be done to be ready.  According to the plan the first step  is for all [...]

When you think about it, how many products do you buy that are guaranteed to become worthless in a week or two? Sure that steak you bought needs to be eaten soon – but you could freeze it. And yes, Christmas trees are not too valuable on December 26 th – but that only happens [...]