Measuring Up A Rose

January 12th 2010 by LF
Black Magic Rose
Black Magic Rose

All roses are not created equal, but just exactly how does one measure the difference? The flower industry uses a measurement to gauge the size and value of a rose that at first glance may not appear to matter to you.  All roses in the wholesale flower market are rated by the length of the stem after being cut from the rose plant. This length is expressed in centimeters and common lengths are 40, 50 and 60 cm.  But the important fact to remember is that the longer the stem, the larger the flower head!  For example a 60cm rose might have a flower head two times the size of a 40cm rose.   So the length of the stem might be really important if you are creating large arrangements, or you might think you don’t need any stem at all for a corsage, but remember it’s the size of the flower head that matters most.

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Fundraising with Flowers – Plan on it!

January 6th 2010 by LF
vday
While most are still recovering from the extended holiday and the new year, the wholesale flower world is gearing up for the biggest event of the year. Valentine’s Day is the high holy day for growers, wholesalers and of course flower retailers which can make or break the year.  Rose growers have been working for months to optimize the production of red roses to peak the first 2 weeks of February.

 But along with all the retailers, thousands of organizations take advantage of the huge V-Day demand for flowers by running fundraising flower sales.  Everybody from the local fire department to the school PTO gets in the action because the demand is high and the profits can be substantial.

So how exactly do they go about it?    There are 2 essential decisions to be made which determine the rest of the process.

Question 1. 

 Will we PRE-SELL flower arrangements in the months or weeks before V-Day or will we sell them on-the-fly during the week leading up to the big day?3RoseBouquet

If you have an existing  customer base and can take orders in advance, you remove all the risk and speculation.  You need to determine the options you will offer for flowers, determine your costs and selling prices, and then place an order with a wholesaler for exactly what you have sold.  The only downside to this approach is that you must get this all planned out 4-6 weeks in advance and get your order in before your wholesaler’s deadline.  Many wholesalers stop taking orders the third week of January! 

Alternatively, if you plan to sell the flowers during the week before you will need to estimate your demand.  This can be easy if you have a history of selling to rely on.  Otherwise you will have to join the rest of the flower world and speculate on how much you will need.   Keeping your offerings simple will reduce your exposure.  If you intend to sell to younger people, consider selling carnations as they are much easier to handle and less expensive.  If the traffic is higher up the economic scale, plan to offer higher priced red and rainbow color roses.  Red roses by the way are the most expensive and in highest demand for Valentine’s Day.

Question 2.  

 Do we want to sell pre-assembled arrangements?  or purchase bulk flowers that need to be arranged in advance by our organization? or will we sell loose flowers that our customers can arrange themselves? rosepacks

If you have limited time and/or manpower, the simple way is to buy pre-arranged bouquets in bulk.  These bouquets come in a variety of types including mixed flower bouquets, rainbow color roses, red roses, single and multi-color carnations.  In addition they can be ordered in multiple sizes from a full dozen down to a single rose.  Pre-made bouquets typically come with a green and filler, a food packet, and wrapped in a cello sleeve.  You must buy these in box quantities only and the number in a box varies by the size of the bouquets.  The huge advantage to pre-made bouquets is you need only open the box and hand them out!

If you have the time and manpower, you can make higher profits by purchasing the flowers, fillers, greens, and sleeves in bulk.  Roses typically come in boxes of 100-200 depending on the size.  Carnations often come in boxes of 350 and the greens and fillers can be bought by the bunch.  You need to have the items arrive a day or two before you plan to sell them so they can be arranged.  Also you will need to have buckets and a cool place to hydrate and store the flowers once they have been arranged.  Most groups will assemble 2 or 3 different bouquet options to target several price points.  These could range from a single red rose on up to a full dozen.

Finally, if you have the right venue that will allow on-the-fly sales a few days leading into V-Day,  a fantastic option is to create a “build your own” flower market.  The flowers of various types and colors are displayed in buckets and sold by the stem.  A customer can then build a unique bouquet for the price they want.  This works great in high traffic areas like malls and shopping centers.  After the customer selects the flowers, the seller adds a stem of leather leaf fern, a stem of Gyp, and wraps them in a cello sleeve.

So which ever way you go  start the planning for your fundraiser NOW!.  With profit margins averaging 100 to 200 percent, the potential for success is real.

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Last Minute Flowers

December 18th 2009 by Heidi
whiteamaryllismarthastewart
For last minute holiday decorating ideas, Martha never lets us down. Look at this great winter arrangement with white amaryllis and a variety of greens. If you want a more “Christmasy” look, just substitute red amaryllis for the white. After the holidays are over, the white is again perfect for winter entertaining.

If trying to find white birch bark is a little “over the top” for you, don’t worry. With this arrangement, most containers you have will still look great.

carnationschristmas

For a low table centerpiece, this simple carnation arrangement idea from Lakeview Flowers will be sure to impress. Find a small square glass vase and cover the bottom with pebbles. Line the outside with a flat leaved evergreen. Cut and insert carnations and ornaments. Green or gold would be my preference with red carnations for a holiday party, but silver ornaments with white carnations would be great for the winter.

Happy Entertaining! Happy Holidays!

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December Decorating

December 11th 2009 by Heidi

Evergreen Front Door Here in the Northeast, we had unusually warm weather this fall. My geraniums lasted longer than usual, and my potted chrysanthemums looked great. But now that Thanksgiving is over, and my mums are looking tired, it’s time to switch seasons and decorate for Christmas. With the variety of evergreens available in the wholesale flower market, the options for decorating the insides and outsides of our homes are more varied and beautiful than ever before.

Evergreen Arrangement A Christmas wreath, of course, is wonderful, but don’t put your window boxes and flowerpots away for the winter. Instead, fill them with holiday greens, ribbons, pinecones or ornaments to enhance and compliment that old favorite wreath. With simple cup hooks (that you will barely notice the rest of the year) you can frame your front door with lovely garland and bows. To add height and interest to your pots of evergreen, consider adding dead tree branches that have been painted white, silver, or gold.

Evergreen Windowbox Don’t forget your mailbox. With a little floral wire, it is so easy to tie evergreen boughs over the top. Cover the wire with a bow, and no one will ever notice it! Last year, after I had wrapped the post with leftover garland, I decorated the base of our mailbox with leftover evergreens and sprigs of holly. My mail carrier was very impressed (and she’s seen a lot of mailboxes!).

evergreenwindowbox1In Colonial Times, our forefathers brought evergreens into their homes to remind them that the long hard winters were temporary and that spring would always return. This works for us too! Adding garland to our mantles, stairs, and tables, brings the beauty of nature inside and helps bring “warmth” to our homes.

Evergreen SledEnjoy this beautiful time of the year, and enjoy decorating your home inside and out. May these special moments of the season bring you joy and peace!

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Kristy takes the DIY Flower Plunge

December 9th 2009 by LF

cristy

An obviously well organized Bride-to-be takes matters into her own hands to prepare for creating her own wedding flowers. Read the whole story at: www.imgonnamarryyousomeday.blogspot.com

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Create New Christmas Traditions with Fresh Flower Decorations

November 28th 2009 by Joan

Red and green are long-recognized symbols of the Christmas season, and white, of course, for its winter feel. There is no shortage of these colors in the flower world. Red and white carnations, fragrant red and white roses, and a wide variety of greens are all popular for traditional Christmas flower arrangements.

But there are so many more options! Try bringing in a little “white Christmas” with the gracefully arching, spiky plume of Lysimachia’s small, star-shaped flowers. Or create a lush bed of Myrtle, whose woody stems and rich green leaves are reminiscent of boxwood. Create depth and interest by including Winter Berry or Hypericum, or introducing the unique texture of White Kale. Add drama with the distinctive Star of Bethlehem or the elegant Amaryllis.

christmas

Top, L-R: White Amaryllis, Winter Berry, White Kale, Star of Bethlehem, Red Amaryllis. Bottom, L-R: Red Gerbera Daisy, Lysimachia, Red Hypericum, Myrtle

christmas2

There are lots of options for containers for your Christmas flower arrangements. Inexpensive plastic metallics lend a festive shine in gold or silver, but you can also look to baskets, or get creative with faux “gift boxes”.

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Celebrating Hanukkah with Fresh Flowers

November 27th 2009 by Joan

Hanukkah, the Festival of Lights, is an eight-night celebration marked by gatherings of family and friends to join in the lighting of the Menorah. The traditional color scheme for Hanukkah is blue, silver, and white. Even though there are not an abundance of blues and silvers in the flower spectrum, you still have many alternatives to bring the spirit of Hanukkah to your fresh flower arrangements!

For true blues, Delphiniums are bold in color and delicate in form, and come in lighter and deeper shades. The Iris is also a brilliant blue and offers a unique shape. Blue Limonium, a lovely filler flower, is also well in the blue family. Also think about reaching just outside to the lavenders – there are some stunning, fragrant lavender roses and other fresh flower varieties that you can combine with your base arrangement to enhance your Hanukkah theme.

hanukkah

Top, L-R: Variegated Pitt, Blue Delphinium, White Calla Lilly (closed), Coffee Foliage, Blue Iris
Bottom, L-R: Rose Cool Water, Italian Queen Anne Lace, Blue Limonium, White Garden Roses

hanukkah2 hanukkah3

Choosing a container for your Hanukkah flower arrangement is another opportunity to expand on your design. Containers in white or silver metallic are a great option. You can also consider using clear containers, incorporating decorative stones in blues and whites to introduce more color into your arrangement.

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Fresh Flowers for Kwanzaa

November 25th 2009 by Joan

Kwanzaa is a week-long celebration honoring the African heritage and culture, culminating with a feast and gift-giving. The traditional colors of Kwanzaa are green, red and black.  Decorations for Kwanzaa celebrations embrace African roots and traditions through the use of natural materials, fruits and vegetables.

To create a flower arrangement reminiscent of Kwanzaa, step away from the more common flower varieties like carnations and mums.  Explore more unusual, exotic types to find depth of color and diversity of shape and form.  The Leucadendron (Conebush) is a rich addition to any arrangement.  Anthuriums lend a striking impact, while Burgundy Cymbidium Orchids bring a deep elegance.  Let greens take a front seat by combining Ti Leaves with Monstera.  Even the traditional rose has a place when the beautiful green Rose Limbo is used.

kwanzaa

Top, L-R:  China Berries, Protea Pin Cushion, Leucadendron (Conebush), Green Rose Limbo, Burgundy Cymbidium Orchid;  Bottom, L-R: Anthurium, Catttail, Monstera, Red and Black Ti Leaves

kwanzaa2

Natural materials – woods, straw – are an ideal alternative for Kwanzaa flower arrangements and centerpieces.  Just be sure to use a water-tight container inside!

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Fundraising with Wholesale Flowers

November 12th 2009 by LF

Fundraising with FlowersAs a member of Greek Life at Rutgers, I know how difficult it is to set up fundraisers that actually make a good amount of money for the chapter. We’ve tried everything from selling candy (which most people just ate), to considering volunteering as a group for medical experiments.

Two years ago, my coworkers and I created BloomsByTheBox.com to be a place where the general public could buy quality wholesale flowers for low prices. It was around Valentine’s Day when my fraternity was in need of a fundraiser. I decided to bring back some of our fresh-cut flowers, wrap them, and sell them. On an investment of $150, we made just over $300.

The process was so easy with a couple brothers helping, that we decided to do the fundraiser several more times. Each time we just gave the extra flowers to our girlfriends. It was really a win-win for everyone. And the turnaround was fast. No waiting to get a check from a fundraising company. We ordered the flowers on Monday, they arrived Tuesday, and we nearly doubled our money by that night.

Recently, we added a fundraising section to our site because of how successful it’s been. We now have pre-made bouquets which totally eliminate the work.

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Having an Intimate Relationship with Flowers

November 6th 2009 by Heidi

fz0567Have you ever seen someone approach a great floral arrangement and gingerly touch it just to see if it is real? So many of us think of flowers as fragile works of art rather than objects of intimate enjoyment! Perhaps, many of us grew up at a time when flowers were expensive, and seemed best handled by experienced professionals.

Did you know that Research at Rutgers University has proved that flowers make people happy? In addition, a study at Harvard proved that flowers improve creativity. During this difficult period in our economy, couldn’t we all use some happiness and an outlet to express our creativity? Working with flowers was once an expensive affair, but now, flowers purchased in the wholesale flower market are extremely economical.

If your neighborhood bunco group, mom’s organization, church group, knitting circle, book club, or quilting group is looking for an inexpensive way to be creative together, consider flower arranging. With a sharp knife or floral shears, a vase or container, water and floral foam, your favorite organization can have a wonderful time getting “up close and personal” with different sizes, colors, and varieties of flowers. No expertise is required! Just have fun and experiment with a creative outlet no longer just for the pros!

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